“PAY ATTENTION” asks viewers to take a closer look at the growing inequality of wealth happening in the United States on a number of fronts - from the wage gap to growing CEO compensation to stagnating worker pay, this campaign takes a critical look at one of the most pressing issues in our society. 

Wealth inequality is a global issue, but no country exemplifies this late-stage capitalism like the USA, making it the perfect vessel for a discussion on the topic.